Xtremepush, a leading provider of AI-powered CRM and loyalty marketing, has reinforced its significant growth in Brazil through a partnership with Senna Sport, a group of operators expanding in the country.
The agreement will see Senna Sport's brands benefit from Xtremepush's range of CRM optimization and automation tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messages through web, email and SMS channels as it expands into the growing Brazilian market.
Senna Sport currently operates three brands – Senna Sport, Pix Luck and Lider Bet – in Brazil and is particularly popular with sports bettors in the south of the country. The operator will rely on Xtremepush's extensive experience to increase the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in São Paulo, led by Country Manager Álvaro Camargo. This latest collaboration builds on the supplier's upward trajectory in Latin America following recent agreements with Playr.bet, Betsul, Mega Loterias and Vibra Gaming.
Álvaro Camargo, Country Manager Brazil of Xtremepush, says: “We hope to build a successful partnership with Senna Sport, which seeks to optimize its processes after a period of great growth in Brazil.”
“The market is an important target for Xtremepush and now that we have operations in São Paulo, we are excited to combine unparalleled local know-how with our leading technology to deliver even more impressive results.”
Guilherme Senna, CEO of Senna Sport, states: “We are very excited to partner with Xtremepush as we take the next step as a business.”
“Xtremepush’s proprietary technology is exactly what we were looking for and we are confident that it will give us the power to reach more bettors than ever before across Brazil, taking advantage of this exciting time for the market.”
Dingnews.com 17/04/2024