SIS (Sports Information Services), the leading provider of 24/7 live betting content, has successfully launched with Mi Quinte RD, delivering its industry-leading horse and greyhound racing content to the Dominican Republic for the first time.
Mi Quinte RD’s presence in the Caribbean’s second-largest nation is now being served with SIS’ live horse racing events from the US, Ireland, and Latin America, as well as leading international meetings from around the world.
The operator has also launched UK, Irish, and Mexican greyhound racing. All content is being delivered across the Mi Quinte RD online brand and its retail estate, which includes betting shops around the Dominican Republic.
This latest commercial deal for SIS shows the growing demand from operators worldwide for its 24/7 live betting offering. Mi Quinte RD will now benefit from over 62,000 annual racing events from over 170 courses and tracks globally, bringing with them regular short-form betting opportunities that are proven to drive engagement and increase revenues.
Lisbeth Mora, Marketing Manager at Mi Quinte RD, said: “Forging successful partnerships with leading suppliers such as SIS is an important step in enhancing the content portfolio we can offer our customers across all channels.
“The high-quality, end-to-end solution offered by SIS across horse and greyhound racing will help us to further engage with our customers, allowing our business to flourish through the provision of top-class content.”
Oscar Murueta González, Commercial Executive for LATAM at SIS, said: “Our goal is to expand across the Americas, and this deal has established a new foothold in the Dominican Republic with a leading operator.
“The launch represents another vote of confidence in our premium range of live betting content and services within a continent that holds so much potential. We are excited to be working with Mi Quinte RD and believe this is only the start of a fruitful relationship.”
Dingnews.com 02/05/2024