DFS firm targets Indian mobile markets via partnership with B2B & B2C Australian tech group.
Oulala, the daily fantasy sports (DFS) operator and B2B provider, will expand its monetised platform via its new partnership with Bravio, initially seeking to penetrate the relatively untapped Indian mobile market networks.
The latest expansion of the European daily fantasy football site is a white label agreement between OulalaGames Limited and the TSX focused Bravio Gaming Limited, the Australian registered B2B and B2C provider of online digital entertainment.
Bravio are currently pursuing a TSX listing, recently completing a company milestone via the successful transaction to acquire Mobimedia India, a mobile marketing agency which implements and manages strategic integrated mobile marketing campaigns for corporate clients and brands. The acquisition further expands Bravio's database, offering direct access to 250 million Indian mobile phone users.
''At Oulala, we are extremely pleased to welcome Bravio as new members of our expanding Daily Fantasy network for football,'' commented Benjamin Carlotti, Managing Director and Co-founder at Oulala. ''Since Fantasy Football is growing in India in terms of engaging sports fans and utilizing their knowledge and skills, we think that our platform is exactly what they need.''
Bravio CTO Richard Boyd said: ''it's a fantastic opportunity to partner with team Oulala; we can now offer our large mobile Indian network the option to play Daily Fantasy Football. Mobimedia are a great asset to the group as they know how to communicate and operate in an emerging market very well. The Indian public loves football, and it is the logical step to offer them a skill-based DFS platform. We aim to launch in India quite quickly and follow up in Myanmar with a new low key solution. We may possibly offer our DFS skill based games to the Australian market for the up and coming 2018/19 season. We are working on the legal status now''.
The new agreement comes shortly after Oulala announced two deals with Marsbet and Safaribet Kenya.