B2B products on display
PIN-UP Global showed its complete portfolio of B2B products and its technological capabilities, and highlighted its commitment to the expansion of strategic alliances and the exploration of new opportunities for collaboration in the global digital technology market.
Marina Ilina, CEO of PIN-UP Global, commented on it: "In iGB L! VE, we show how PIN-UP Global has become a technology provider with a portfolio of independent B2B products. We have moved from creating in-house solutions to developing products that meet the needs of the market."
In addition, the company announced plans to launch new products in 2025, based on market needs and the technical capabilities of the holding company. "We develop products that address the future needs of the industry, not just the current challenges. Our strategic vision focuses on creating integrated technological frameworks that adapt to rapidly evolving markets in multiple regions," Ilina explained.
"By 2025, we are working on expanding into new markets and obtaining the necessary certifications. We create integrated solutions where each product works effectively with the others in our complete range of technologies," he added.
Customization and advanced gamification mechanics
For his part, Oleksandr Oliinyk, Product Director of the Marketing Area of PIN-UP Global, highlighted the holding's innovative approach to user interaction through advanced customization and gamification tools.
"In IGB L! VE 2025, PIN-UP Global addressed the fundamental role of personalization, not only in communications, but also in gamification tools. The fair highlighted the market's great interest in customizing user experiences beyond the standard tournament configurations, focusing more on personalized missions and challenges," he said.
According to Oliinyk, the PIN-UP platform is distinguished by offering precisely this capacity, with tailor-made tasks that connect with each user. "This personalized approach not only improves interaction, but also strengthens user loyalty by aligning gameplay with their personal preferences," he said.
The market response was particularly positive towards the integration of dynamic PIN-UP challenges. "Participants were especially intrigued by our ability to integrate dynamic challenges that adapt to user behavior, encouraging deeper and more meaningful interactions," the manager shared.
In turn, he indicated that this focus on personalization reflects PIN-UP's broader innovation strategy: "This emphasis on personalization underlines PIN-UP's commitment to innovation in the iGaming sector, ensuring that our platform remains at the forefront of user-centered experiences."
"Currently, this functionality is in the active testing phase in one of our most promising target markets. The first comments are very encouraging and we are already observing indications of greater retention and user activity. We look forward to sharing the full results and prospects of this launch soon," Oliinyk said.
Sports betting solutions
Mariya Davydova, director of Sport Domain, offered detailed information on the recent developments of PIN-UP Global in sports betting, underlining the holding's approach to improving the user experience during the last six months. "We have focused on improving the user experience, adding customization, working with the VIP segment and exploring new directions," he said during the exhibition.
A key aspect of these improvements is the "Additional Bet Box" feature, which uses AI to suggest additional betting options when completing a bet. PIN-UP Global also introduced Top Express, which allows users to place one-click express bets according to their preferences, and "Mega Bet" for users with high stakes that require fast approval processes and dedicated VIP support. For live betting, the holding launched the "Bet Maker" feature, which allows users to create express bets on individual events during live games.
"We already saw great interest in this function during the pre-match tests, and since most of our users prefer live betting, we are sure it will be a success," Davydova said. The platform now incorporates the official streaming of sports in real time, which allows users to follow the events and bet without leaving the platform.
Expansion of the game portfolio
Andrei Barabash, Director of Games at PIN-UP Global, referred to the important expansion of the holding company's game offer during the fair.
"Our gaming team has successfully taken advantage of iGB L! VE 2025 to strengthen relationships with existing game providers and explore new strategic alliances. The last 12 months have been characterized by a significant expansion of our game portfolio, and now we can offer our users more than 15,000 high quality titles for all tastes," he explained.
According to Barabash, the portfolio expansion includes "unique, branded and exclusive games," and the goal is to significantly expand this list, "offering a unique and diverse gaming experience."
Rapid growth and new opportunities
The PIN-UP Global HR team was also present at iGB L! GO to London. Valeriia Virchenko, director of Talent Acquisition at PIN-UP Global, said that in 2024 alone, the holding team grew by 58%, which continuously creates new opportunities for professionals.
"The best thing about our company is that we offer constant development and professional growth to each and every one of our employees. We are not only looking for technical skills, but professionals who share our values of leadership, experience, results orientation, teamwork and open communication," he said.
"Our talent retention strategy includes clear career paths, continuous learning opportunities and a solid employer brand, recognized by industry awards. For example, our holding company won the "Best Workplace" award two consecutive years. I think this confirms that we are on the right track," Virchenko said.
Investing in technology
In addition to developing its own products, PIN-UP Global is actively shaping the future of the industry through its investment strategy, which identifies and promotes innovative technologies across the sector.
The holding continues to invest in promising startups and innovative projects in MarTech, iGaming, FinTech, AI/ML and analytics, as part of its goal of promoting technological development in the iGaming market.
"We offer not only financial support, but also extensive experience at every stage of development. We help transform promising ideas into successful businesses, providing access to technologies, infrastructure and opportunities for rapid expansion by working with real audiences. Our investment approach creates the conditions for each promising project to become a large-scale competitive business," Marina Ilina concluded.
Dingnews.com 11/07/2025