The group comprises ex-Relax Gaming CEO Simon Hammon, Relax and Kindred product veteran Daniel Eskola and former Evolution head of region Erland Hellstrom, who will serve as chief executive of the new business.
In its launch announcement, Big Daddy Gaming struck a combative tone, stating their Reel Fun and Real Value founding vision is a reaction to a “market oversaturated with content that lacks long-term engagement”.
It added that the company already has several deals with major brands in the pipeline, with a full market entry and commercial rollout set for Q4 2025.
The studio continued that its founding mission and launch comes with a promise to operators that Big Daddy Gaming will inject fresh thinking on all levels back to the industry.
Erland Hellstrom, Big Daddy Gaming CEO, said: “Our collective experience across game development and tier-one operator relations ensures that every title we build is engineered for peak performance and designed with real operator challenges in mind.
“With Big Daddy Gaming, we are excited to deliver on the promise that our focus and experience translate directly into unmatched value creation for our partners.”
Big Daddy Gaming highlights ‘disruptive model’
The studio claimed its “disruptive model” will be delivered through its distinctive Game DNA, blending tested mechanics with its signature humour and edge.
This, it added, will be balanced with a commercial approach designed to offer a winning proposition to operators.
Hammon, listed as the business’ co-founder, said: “Being at the heart of some of the industry’s greatest success stories has allowed us to launch Big Daddy Gaming with genuine humility and a clear purpose to be a reliable, highly profitable asset for our operator partners.”
Fellow co-founder Eskola added: “Big Daddy Gaming has been founded on the belief that a successful partnership starts with a humble approach and ends with measurable returns.
“As a studio, we’re committed to addressing the fundamental challenges facing operators today by providing consistent, high-quality, and high-performing content that secures long-term player loyalty.”
Dingnews.com 30/10/2025