The horse racing bet builder feature has been introduced across its Ladbrokes and Coral brands, and is now available both online and in shops.
The product allows customers to create bespoke bets by combining multiple selections from the same race into one wager.
Jamie Crossfield, sportsbook director at Entain UK, responsible for Ladbrokes and Coral, said: “The beauty of race day is the variety of outcomes, from underdog stories to photo finishes.
“Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing,” he added.
Available markets include win, place in various positions, and winning distance, with odds updating in real-time as selections are added.
The racing bet builder marks Entain efforts to bring the format that has gained popularity in football and other sports to horse racing, aiming to make the sport more accessible to recreational punters.
The company said the product addresses customer expectations for the same personalised betting experience they have come to expect across other sports and verticals.
The feature is now live on all UK and Irish races across Ladbrokes and Coral’s online platforms and in-shop self-service betting terminals.
Odds can reach up to 100,000/1, according to Entain, which described the offering as delivering a small-stakes, big-win experience.
The operator also plans to launch additional markets ahead of major racing festivals.
The product features a bespoke betting interface designed to make the experience more interactive and streamlined for customers, to allow for more freedom and flexibility, according to Entain.
Customers can also combine racing bet builder selections with other sports through Bet Builder+, enabling multi-sport accumulators.
Entain positioned the launch as a significant step in helping horse racing evolve to attract a broader audience in what it described as the modern era of the sport.
Dingnews.com 27/01/2026