He added: “MGM Digital saw impressive 35% growth in net revenues due to continued momentum across the various international geographies, including our legacy LeoVegas markets and Brazil.
“We plan to continue investing in growth initiatives throughout 2026, including integration of our sportsbook platform that we expect to launch in several of our key markets, including Sweden.”
Early progress in Brazil
Brazil was described as a developing but strategically important market for MGM.
Hornbuckle said the company exited 2025 having made meaningful progress following the launch of its in-house sportsbook in December.
“We exited 2025, making significant headway in Brazil, particularly after the December launch of our in-house sportsbook,” he explained.
“The Brazilian market is new, robust and evolving, and we are confident that our product and our JV (joint venture) with Globo and the value Globo marketing assets have created funding opportunities that are worthy of sustained investment in the coming year.”
The business partnered with South American media giant Globo early on in its expansion into the Brazilian market.
Halkyard confirmed that Brazil was already contributing to digital growth and would remain a focus for investment in 2026.
This has been seen already with LeoVegas’ Tiger sportsbook being rolled out in the country in what the company has described as a “historic moment”.
Hornbuckle also said that the business is “pretty excited” about opportunities in the South American markets which may arise due to the World Cup in the summer.
This could suggest that the company, which has seen some recent troubles in areas like Las Vegas, could be hoping that South American revenues will offset these struggles later on in the year.
The number of visitors to Las Vegas has fallen to a 20 year low according to some reports, and MGM has felt the pinch as a result due to less visits to its casinos and hotels. This has made revenue from other markets even more important to firms like MGM.
Record results in China
Elsewhere, MGM China delivered record performance in 2025, providing a strong earnings contribution alongside the company’s digital expansion.
“MGM China remains a strong outperformer, ending the year with a record high quarterly and full year segment adjustment in EBITDAR,” continued Hornbuckle.
“We achieved a 16.5% market share during the fourth quarter and impressively maintained a share of over 16% for the full year, a record market share level for an annual period.”
The growth comes despite plans in Macau to revamp its 30-year-old advertising laws, with amendments suggesting an introduction of a ban on all gambling-related adverts.
Dingnews.com 10/02/2026