Comparasino, the innovative online casino comparison platform, has today announced a strategic three-month Broadcaster Video on Demand (BVOD) ad campaign running exclusively on ITVX, the UK’s leading commercial streaming service.
Check out the ad here: https://www.youtube.com/watch?v=pqAM4KOi3UQ
The campaign, which has launched today, will see Comparasino featured across ITVX’s premium prime-time programming and hit shows.
The ad is designed to drive brand awareness by highlighting Comparasino’s unique “matching” technology, which moves away from traditional, static casino lists in favour of a highly personalised search experience.
A Smarter Way to Match
At the heart of the campaign is Comparasino’s proprietary Recommendation Engine. Developed to solve the “choice paralysis” and “sign-up disappointment” often felt by players, the tool allows users to share their preferences for bonuses, payment methods, minimum deposits and more, and receive matching UKGC-licensed brands instantly.
Unlocking the Member Zone
Beyond the initial search experience showcased on screen, the platform offers a deeper level of personalisation through the Comparasino Member Zone. This free-to-join portal allows players to “lock in” their preferences and list of casino matches.
As Comparasino expands its database and onboards additional casino partners, the Member Zone’s automation engine identifies new matches for the user in real-time. Members also benefit from an “insider” experience, receiving first-to-market news on brand launches and access to exclusive bonus offers curated specifically for their profile.
Martyn Hannah, Co-founder and CEO of Comparasino, said:
"Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a 'one size fits all' experience. Our mission is to humanise that journey by putting the player’s specific needs first.
“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”
Compliance and Safety
In line with its commitment to player protection, Comparasino ensures that every brand featured on its platform is fully licensed by the UK Gambling Commission. This focus on trust and transparency remains a cornerstone of the brand as it expands its footprint across the UK media landscape.
Dingnews.com 14/04/2026