The agreement includes branding across both IndyCar and Formula 1 platforms and introduces a co-branded content series across Arrow McLaren’s digital channels throughout May. The partnership was formally presented during McLaren Racing Live in Miami, where the No. 31 PrizePicks Arrow McLaren Chevrolet was unveiled ahead of the Indianapolis 500.
Indy 500 entry anchors commercial rollout
As part of the agreement, PrizePicks will serve as Primary Partner for Ryan Hunter-Reay’s No. 31 entry in the 110th Running of the Indianapolis 500. The car features a purple livery associated with the operator’s branding and is scheduled to debut on track on May 12 during opening practice.
Ryan Hunter-Reay said: “I’m psyched to work with PrizePicks and the No. 31 Arrow McLaren Chevrolet team. PrizePicks is a creative and innovative group that will bring a breath of fresh air and fanbase with them to the Indy 500 and IndyCar racing. We’re currently locked into our first major objective - the Indy 500 Open Test, but can’t wait to get that edgy PrizePicks paint scheme on track in May!”
The driver, a 2014 Indianapolis 500 winner and 2012 INDYCAR SERIES champion, has 395 INDYCAR SERIES starts, 18 victories, and 47 podiums across 21 seasons. He is set to attempt qualification for his 18th Indy 500 later this month.
Brand integration spans IndyCar and Formula 1 assets
The partnership extends beyond the Indy 500 entry. PrizePicks branding was featured on the inner halo of the McLaren Mastercard F1 lineup during Miami Grand Prix weekend and will be featured on the rear tire ramps of Arrow McLaren’s full-time IndyCar entries — the No. 5, No. 6, and No. 7 Arrow McLaren Chevrolets — throughout the 2026 season.
Fantasy operator expands team partnerships
“At PrizePicks, everything we do is about bringing fans closer to the sports they love. Partnering with McLaren Racing – the most iconic team in motorsports – lets us take that mission to the track. We are excited to work together to connect fans with motorsports in totally new and innovative ways that only PrizePicks and McLaren can deliver,” said Joey Molko, Senior Vice President of Partnerships at PrizePick.
The agreement adds to PrizePicks’ presence across professional sports, following its designation as an official partner of the National Basketball Association.
Arrow McLaren Team Principal Tony Kanaan participated in Miami fan events and conducted a show run of the No. 31 car, while the team’s IndyCar drivers — including Pato O’Ward, Nolan Siegel, and Christian Lundgaard — continued preparations at the Indianapolis Motor Speedway (IMS) ahead of qualifying scheduled for May 16–17. Race day is set for May 24.
Dingnews.com 07/05/2026