Released exactly one month before the opening match, BETBY’s World Cup package gives operators a valuable head start, allowing them to activate campaigns and capture player interest well ahead of kickoff. The offering also serves as an additional marketing tool designed to drive engagement and maximise player interaction in the lead-up to the tournament.
By providing a fully pre-priced tournament structure across all potential matchups, BETBY enables operators to offer betting markets from the group stage through to the final from day one. This early availability extends the betting lifecycle significantly, giving players the opportunity to engage with the full tournament narrative in advance and helping sustain activity throughout the build-up.
To deepen engagement during the tournament, BETBY is introducing microbetting for the FIFA World Cup, allowing wagers on events taking place within one-minute intervals during each match. With at least 90 intervals per game, players can bet on outcomes such as throw-ins, fouls, corners, offsides, goals, and goal kicks. This real-time, high-frequency format turns the viewing experience into a continuous stream of opportunities, helping keep users engaged from kickoff to the final whistle while increasing interaction, ARPU, and retention.
Complementing this is BETBY’s eWorld Cup, an esports experience that recreates every tournament match in a short-format, high-frequency environment. With matches lasting only a few minutes, the e-sim provides continuous football action, helping operators cover off-peak periods and overcome time-zone challenges while maintaining consistent engagement. The product is fully customisable, allowing operators to adapt visuals, teams, match configurations, and margins to fit their brand and commercial strategy.
BETBY’s World Cup offering is also supported by a dedicated tournament hub designed to centralise all content, data, and betting opportunities within one interface. Users can explore group stages and bracket progression, access event pages, view promotions and line banners, watch video content, and analyse detailed statistics, creating a more immersive and informed betting experience.
The package includes boosted odds across all World Cup events, daily featured offers, and a broad selection of prebuilt “hot” combos with enhanced pricing. This gives operators flexibility to engage a wide player base, from high-value users to casual bettors. Operators also benefit from one of the industry’s most extensive market coverages, spanning main markets, outrights, props, and special bets, supported by a trading team prepared to accommodate bespoke requests.
By combining early market availability, real-time engagement tools, continuous betting opportunities, and deep trading flexibility, BETBY delivers a complete solution designed to maximise operator performance throughout the World Cup.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution. By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff. At the same time, features like microbetting and our eWorld Cup ensure that engagement remains high throughout every stage of the competition. We’re delivering a complete content portfolio that allows our partners to maximise both player activity and revenue across the entire World Cup cycle.”
Dingnews.com 11/05/2026