Alberta’s regulated market launched on July 13, making it Canada’s second competitive regulated market, following Ontario's launch in 2022. Alberta’s market offers a new opportunity for operators and suppliers alike seeking to capitalize on a new audience, with Media Troopers’ certified acquisition strategies enabling operators to cement their brands in the market through regulated, responsible, and locally tailored channels.
Media Troopers’ entry into Alberta marks an operational and strategic milestone for the company and its customers. In the first week of operations, Media Troopers supported various marketing campaigns with six of its partner operators, leading to increased engagement across all verticals, including a rise in first-time registrations and depositors. The company is implementing a planned, gradual strategic launch, now in the process of onboarding nine additional operators.
"As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns," said Shmulik Segal, CEO at Media Troopers.
Alberta offers a sizeable player base, high income-per-capita, and new regulatory framework - all of which indicate massive potential for Media Troopers and its clients. Momentum is driven the company's established presence in Ontario, which provides a benchmark for Alberta’s future. According to figures published by iGaming Ontario, total wagers in the province peaked at $82.7 billion while total gaming revenue totaled $2.9 billion for the 24-25 fiscal year, a rise of 32% and 31% year-over-year, respectively.
“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise," Segal added.
Dingnews.com 22/07/2026