The relationship has seen Kongebonus support a number of Rhino brands in the Norwegian market, including Rocket Riches, Big Boost, Lucky Spins and, most recently, Panosta, introduced to players exclusively through Kongebonus.
The announcement follows Betsson AB’s agreement to acquire Rhino Entertainment Group’s B2C business licensed in Canada, alongside certain B2B technology assets, marking a major milestone for Rhino as it prepares to join one of international gaming’s most established groups.
For Kongebonus, the partnership reflects the value of a premium affiliate model that goes beyond standard listings. The platform supports selected operators across its full marketing ecosystem, from editorial coverage and reviews to operator-player Q&As, exclusive bonuses, rewards and tailored content designed to introduce brands to players in a more trusted and visible way.
This approach was recognised this year when Kongebonus became the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Our relationship with Rhino shows what a premium partnership should be. It is built on trust, alignment and a shared belief in brands that can deliver the right player experience.
“Rhino has consistently delivered on what we have agreed together and that gives us the confidence to introduce its brands to the Kongebonus community in a way that feels considered, relevant and valuable.
“We want to congratulate Rhino on the Betsson agreement, which marks an important step forward for the business. We are proud to have played a part, however small, in Rhino’s journey and look forward to continuing the partnership as the group moves into this exciting new chapter.”
Dingnews.com 18/08/2026