The Big Leagues has officially gone live in the UK with its new prize draw platform, built exclusively for sports fans that gives them the chance to win a variety of top-tier sports prizes.
Designed to make the overall sports experience more fun and entertaining, The Big Leagues has a variety of unique rewards up for grabs, from holidays and sports hospitality packages to season tickets and ownership share of a racehorse.
The online community provides two ways for sports fans to win. Players can enter directly through the prize draws platform by purchasing tickets or earn free entries within free-to-play prediction games that test their knowledge on the outcomes of major sporting events.
The Big Leagues was founded by Adam Shaw, who has 15 years’ experience in the betting and gaming industry with a strong track record of scaling major B2C brands. Shaw most recently served as Chief Revenue Officer at Superbet and was previously International Director at Flutter Entertainment. Its proprietary tech platform was developed in-house by Hunch co-founders Daniel Williams and Alexander Wall, who specialise in sports gamification and fan engagement.
The launch follows a £500,000 seed funding raise, with the company exploring further strategic investment opportunities to match its strong ambitions to grow the online community. Additionally, the operator is actively seeking partnerships with brands, sports organisations and charities which are sourcing new ways to engage and monetise their audiences, as well as collaborating with major sports inventory suppliers.
Adam Shaw, Founder of The Big Leagues, said: “The prize draw market is missing a real challenger brand who puts the sports fan first and provides them with a genuine reason to return. With The Big Leagues, we’re offering them the chance to win prizes they genuinely want within a frictionless user journey.
“Through our attractive prize draws and wide range of free-to-play prediction games across multiple sports, we’re building a community that brings sports fans together for increased entertainment. We're incredibly ambitious and are keen to explore further investment and partnerships that will accelerate our business growth.”
Dingnews.com 08/10/2026