Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has formalised a broader collaboration with igaming platform provider White Hat Gaming, which will see its clients gain access to Xtremepush’s full suite of digital marketing solutions.
Building on an existing working framework, with Xtremepush operating as White Hat Gaming’s key mobile engagement partner, the ramped-up partnership will see the digital marketing experts deliver its full end-to-end, real-time solution into the renowned igaming and sports betting platform.
White Hat Gaming’s regulated customers across Europe and in the US will be the key beneficiaries of this enhanced partnership, with both parties building on their already-strong mobile footprints and deep expertise within those high-growth markets.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the collaboration: “Our partnership with White Hat Gaming has been successful in the mobile space for a number of years, so it was only a matter of time before we ramped up our affiliation to deliver them more growth opportunities via engagement and loyalty solutions for its operator customers.
“We can now service the various brands utilising its sports betting and igaming platform with the best in real-time CRM offerings, alongside XP Gamify and our loyalty tools that have been proven to drive engagement and revenue through a best practice, unified approach.”
Ed Bullock, COO at White Hat Gaming, added: “Our clients demand the best and building on an already successful partnership with Xtremepush will ensure we continue to offer just that. We’ve seen first-hand the advantages of Xtremepush’s mobile technology integrations and this next phase, end-to-end approach will help us leverage that even further.
“With Xtremepush’s best-in-category status as an engagement provider, we’re confident that our partners will reap the rewards of its real-time approach, which can focus marketing campaigns on a one-to-one basis, in turn helping optimise digital spend and earning the trust of end users.”
Dingnews.com 12/12/2025