In his new position, Cochrane will be responsible for leading Soft2Bet's global business strategy, overseeing business execution, strategic alliances and growth initiatives in multiple business sectors. Its mandate will focus on strengthening the Group's position in the market, unlocking new business opportunities and offering long-term sustainable value in regulated jurisdictions.
About Andrew Cochrane
Andrew Cochrane brings extensive experience in senior commercial leadership positions in the international gaming and sports betting industries. Before joining Soft2Bet, he was Business Director at Gaming Innovation Group (GiG), where he played a fundamental role in accelerating business development, expanding the company's presence in regulated markets and supporting the return of revenue growth. His career also includes senior management positions at DraftKings and SBTech, further underlining his expertise in business scalability and navigating complex regulatory environments.
Commenting on his appointment, Andrew Cochrane said:
"Joining Soft2Bet at this stage is an exciting opportunity. The company has developed a high-performance platform backed by a clear and ambitious growth roadmap. I look forward to working closely with the management team to help shape and accelerate the next phase of development, driving continued global expansion and long-term business success in regulated markets."
For 2026, Soft2Bet remains focused on improving the player's experience and raising industry standards. Cochrane's proven track record in revenue growth, managing regulatory complexity and directing large-scale transformation initiatives aligns with the Group's commitment to delivering safer, more intuitive and personalized player experiences. These efforts are designed to strengthen the trust, transparency and protection of players in all markets in which Soft2Bet operates.
Dingnews.com 16/01/2026