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Asia Pioneer Entertainment signs strategic agreement with BEE card manufacturer Cartamundi for sustainable production tech in Macau
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Asia Pioneer Entertainment (APE) has announced a new strategic cooperation agreement with global playing card manufacturer Cartamundi ‘for introducing advanced sustainable production technologies into Macau’.
According to a press release on Friday, the agreement marks ‘the first step in BEE’s journey under the banner “Global Brand – Made in Macau”.
 
Cartamundi manufactures board games, trading cards and playing cards – including the famous Bicycle and BEE brands, while APE is a well-known electronic gaming equipment distributor in Asia.
 
The agreement was signed at the Macau International Environmental Cooperation Forum & Exhibition (MIECF) in Macau, and ‘signals a forward-looking partnership that will align international expertise with Macau’s vision for green innovation and economic diversification’.
 
Speaking of the partnership, Jason Pearce, Director of Cartamundi APAC, noted ““Macau’s unique position as a gateway to Asia makes it the ideal platform for our next steps. Today’s agreement is only the beginning of a journey that will bring global innovation closer to Macau.”
 
Herman Ng, CEO of APE, furthered that ““We are proud to welcome Cartamundi into Macau through this cooperation. The technologies and processes we are preparing to introduce will not only benefit the local economy but also set new benchmarks for sustainable manufacturing.”
 
In APE’s most recent annual results, the group indicated that it was planning to diversify its products portfolio beyond EGEs, with more information to be announced within this year.
 
Cartamundi, via the APE partnership, is moving to enter a Macau playing market which has historically been dominated by Angel Playing Cards.
 
Dingnews.com 30/03/2026

 

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