The collaboration brings together Golden Whale’s continuously learning decision models with Text.com’s multi-channel communication infrastructure, allowing operators to move from static, campaign-based messaging to dynamic, agent-driven interactions that are more responsive and personalised.
Golden Whale operates a Full Model Control framework which analyses live player behavioural data in real time, enabling more precise decisioning across engagement and incentives. Through the integration with Text.com, these decisions can now be translated directly into agentic, AI-powered conversations that are orchestrated and delivered across channels including live chat, messaging apps, email and SMS.
This effectively enables a closed-loop system where prediction, decision, and execution happen seamlessly - transforming communication from a reactive function into an intelligent, always-on layer.
By connecting this communication layer with Golden Whale’s decision models, operators can ensure that engagement strategies are executed consistently across channels, reducing fragmentation, increasing speed-to-action, and elevating the overall quality and relevance of the player experience.
Eberhard Dürrschmid, CEO at Golden Whale, said: “There has traditionally been a gap between knowing what action to take and delivering it to the player in the right way and at the right moment. By working with Text.com, we are closing that gap. Our ML models determine the most relevant next action, and through Text.com’s agentic communication capabilities, that action can be executed instantly and intelligently across the appropriate channel. This allows operators to move toward more responsive, data-driven engagement without increasing operational complexity.”
Emilia Wodyk-Zalewska, Account Managers Leader at Text, added: "This is just the start of our journey with Golden Whale, and we are thrilled about the future. By merging behavioural data with our platform, we will turn simple messages into smart, automated conversations. Soon, operators will deliver the right interaction at the perfect time - effortlessly and at any scale."
Dingnews.com 21/04/2026