TAG Media and Gamblitude have launched affie.ai, a guided decision-making engine built for iGaming affiliate managers. It combines TAG Media’s 150+ years of collective affiliate management experience with Gamblitude’s operator-grade data and analytics platform.
affie.ai will make its debut at SBC Summit Malta (28–30 April), where affie.ai’s Elaine Gardiner, Alana Weldon and Wojtek Sznapka will be demonstrating the platform to operators interested in becoming one of the first five launch partners.
The Problem affie.ai solves
Affiliate management sits at the centre of operator acquisition strategy. It demands financial judgement, negotiation skill, data literacy and market knowledge. Yet there is no industry-standard training, no widely accepted playbook and no safety net when a commercial decision goes wrong.
The data is there. What’s missing is consistent, effective interpretation. With time, an experienced affiliate manager may know what a declining CPA trend means in a specific market or when a revenue share deal needs renegotiating. A less experienced one may not - and that gap costs operators money, talent retention and competitive ground.
Even for experienced affiliate managers, having the requisite time and patience with convoluted systems and tools to spot gaps and opportunities, even ad hoc, is progressively rare, further limiting their ability to achieve sustainable growth within their affiliate programme.
By encoding proven affiliate management expertise directly into their daily workflow, affie.ai gives affiliate managers the ability to make decisions grounded in real programme data and industry best practice, positioning them for true proactivity with their affiliate partners.
What is affie.ai?
affie.ai is a guided decision-making engine, not a dashboard and not a tracking platform. It is trained on real affiliate programme performance data and built on the strategic frameworks TAG Media has applied across 50+ programme launches over the past decade.
On the data side, Gamblitude, founded by former STS chief technology officer Wojtek Sznapka and former STS chief sportsbook officer Piotr Cerlak, provides the analytical backbone: a cloud-native data layer purpose-built for iGaming operators.
The result is that affie.ai provides affiliate managers with specific, data-informed recommendations on deal structures, partner performance, programme optimisation and commercial risk insights, removing the time spent and consistency required in pulling reports, second-guessing spreadsheets to build progressive performance.
For operators, affie.ai delivers measurable reductions in programme management overheads, faster onboarding of new affiliate managers, institutional knowledge that stays in the business regardless of team changes and the agility to make rapid commercial decisions to positively impact the bottom line. affie.ai gives affiliate managers the power of proactivity.
Human Relationships, Sharper Decisions
Affiliate management is a relationship business. Trust between manager and affiliate drives long-term value - no tool replaces that.
affie.ai removes the noise around those relationships. Instead of debating whether a deal is commercially sound, the affiliate manager already has the answer and can focus on the conversation. affie.ai provides human-led decisions with AI-led precision, built on real data, not assumptions.
Elaine Gardiner, Co-Founder of affie.ai says: “After 17 years managing affiliate programmes for operators including Cherry Casino, Ninja Casino and Rizk, I know what good decision-making looks like in this role and I know how rarely it’s supported by the right tools. affie.ai takes the strategic thinking our team applies every day and makes it available on demand and at pace: specific to your programme, specific to your data and ready when the affiliate manager needs it.”
No Strings Attached Six-Week Trial - Five Places
affie.ai is offering five operators an exclusive six-week trial. No fees. No lengthy onboarding. Operators connect their affiliate programme data and their affiliate team uses the platform to obtain new insights on their own numbers, enabling faster commercial decisions on deals to build growth. To book a meeting, email contact@affie.ai or visit www.affie.ai to register your interest in using affie.ai to build affiliate programme growth.
Dingnews.com 22/04/2026