Strive Gaming, the modern, multi-state, multi-tenanted platform provider focused solely on the North American market, has partnered with Genting’s Resorts World brand ahead of the operator’s launch in New Jersey’s online casino market.
Resorts World operates land-based casinos across the world, including Kuala Lumpur, Singapore, New York, the Bahamas and Las Vegas, and now has plans to launch an online casino in New Jersey pending approval of the New Jersey Division of Gaming Enforcement.
This agreement means Strive will provide its market-leading player account management services to Resorts World, encompassing payments, risk management and fraud detection.
Strive will also assist with development of the front end of Resorts World New Jersey, utilising Strive’s award winning mobile app, and will incorporate Resorts World on to its infinity engine, which drives higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.
Strive’s platform is the only one that has been built purely for the post-PASPA North American market and to meet the individual needs of operators while also being compliant with differing state and provincial regulations.?
Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
Dingnews.com 28/04/2026