Seen.io, the AI-powered personalised video platform, and Xtremepush, the leading CRM, engagement and loyalty marketing platform for iGaming operators, today announced a strategic partnership to help operators deliver one-to-one video personalisation at scale within their existing CRM and player engagement workflows.
The partnership brings together two best-in-class solutions: Xtremepush's real-time customer data platform, omnichannel orchestration, and loyalty engine - and Seen.io's ability to generate and deliver personalised video experiences automatically, triggered directly from any CRM or marketing automation platform.
Under the agreement, iGaming operators using Xtremepush will be able to seamlessly activate Seen.io personalised videos as part of their player lifecycle journeys, from onboarding and FTD conversion through to reactivation, VIP recognition, and loyalty campaigns, without additional technical overhead.
Validated in Market: The Superbet Case Study
The partnership is anchored by a proven, real-world case study with Superbet, one of Europe's leading sports betting and iGaming brands, and a shared customer of both Seen.io and Xtremepush.
Superbet deployed personalised video as part of its new-player onboarding journey, greeting each registrant by name with a tailored welcome video sent on Day 1 post-registration via email. The campaign was validated through a rigorous two-month A/B test against a standard email onboarding sequence. The results were decisive:
• +2.2 percentage point uplift in First-Time Deposit (FTD) conversions
• 86% higher Net Promoter Score (NPS) among personalised video recipients vs. standard email
• Email open rate of 37% vs. 29% average; video click rate of 7% vs. 2.3% average
• 61% of video viewers felt 'very motivated' to place a first bet, vs. 48% in the control group
Superbet has since integrated personalised video as a cornerstone of its player engagement strategy, with the approach also showcased at ICE 2025 in a joint presentation on 'Accelerating FTD Conversions with Personalised Video'
"The uplift in positive sentiment and motivation is fueling longer player lifecycles and higher retention rates. Seen.io has redefined our engagement strategy, and personalized video is now a cornerstone of how we build loyalty. With personalized videos, we’re seeing players explore and engage more."
— Andrei Popa, VP Online, Superbet
What the Partnership Unlocks for Operators
Operators running on Xtremepush can now activate Seen.io personalised video across the full player lifecycle - with no additional technical complexity. Xtremepush's platform sends player data to Seen.io in real-time via webhook; Seen.io renders and returns a personalised video and thumbnail; the campaign fires automatically via the operator's preferred channel.
Key use cases include:
• Onboarding & FTD conversion: personalised welcome videos that drive players from registration to first deposit
• Reactivation: re-engage lapsed players with content that references their history and preferred products
• VIP & loyalty recognition: celebrate milestones and reward players with experiences that feel exclusive
• Bonus & promotion delivery: communicate welcome offers, free bets, and seasonal campaigns with a video that stands out in crowded inboxes
The integration is CRM-led, meaning operators' marketing teams remain in control of campaign logic, segmentation, and timing - while Seen.io handles all video generation and delivery infrastructure automatically at scale.
"iGaming operators have invested heavily in their CRM infrastructure, but the content they're sending through it too often looks the same as everyone else's. Personalised video changes that. When Seen.io joined the XP Partners Programme, it was a natural fit - a proven, high-impact capability that slots straight into how our customers already work. The Superbet results speak for themselves, and we're excited to bring this to operators across our network."
— Robbie Sexton, Director of Partnerships & iGaming, Xtremepush
"Xtremepush has built one of the most sophisticated CRM platforms in iGaming. What excites me is what happens when you layer personalised video on top of that foundation at exactly the right moment. Superbet is the proof: a 2.2 percentage point FTD uplift and an NPS nearly double that of standard email. Those aren't marginal gains. It’s a testament to what can happen when great CRM infrastructure and personalised video work together.”
— Marius Tungesvik, Director of Global Partnerships, Seen.io
Dingnews.com 29/04/2026