Caesars Entertainment has partnered ALT Sports Data to bring new Formula 1 betting products across its sports betting platforms.
The agreement brings real-time Formula 1 wagering experiences across Caesars Sportsbook and William Hill digital and retail platforms, powered by ALT Sports Data, the official and exclusive betting data supplier of Formula 1.
Caesars will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets.
The product combines pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event.
“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience,” said Joe Dunnigan, CEO and founder of ALT Sports Data. “Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1.”
In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones.
“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation,” said Eric Hession, president of Caesars Digital. “By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend.”
Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 3.42 per cent lower at $27.41 per share in New York Monday, but gained 1.39 per cent to $27.79 per share in pre-market.
Dingnews.com 05/05/2026