Taking centre stage in the launch is Instant Blitz, Gaming Corps’ latest scratchcard-style instant win format, built around fast-paced gameplay and immediate reward potential. Centred on a Prize Pot mechanic and enhanced by expanding rows, bonus triggers and multiplier boosts, it delivers a quick-fire experience designed to stand out within the casino lobby.
The Instant Blitz series will be joined by a broader selection of Gaming Corps content, including popular Smash4Cash™ titles such as Piggy Smash and Bass Rewards, rounding out the rollout with games that bring a different pace and personality to the lineup.
Founded in 1967, Betfred has grown from a single betting shop in Manchester into one of the UK’s leading gambling brands, with a major nationwide retail presence, a substantial online offering, and a long-standing profile across sports sponsorship, particularly in horse racing and rugby league. With roots in Warrington and a growing media and broadcast presence at Media City, the operator remains one of the most recognisable names in British betting.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Collaborating with Betfred carries real significance for us, both because of the operator’s position in the UK market and because it gives us a strong platform for Instant Blitz. We see this format as an exciting addition to the casino space, one that blurs the lines between scratchcard and slot. We will also be building out the series with titles inspired by some of the more familiar worlds and characters from across our existing portfolio, so there is plenty more to come.”
Chris Young, Head of Category for Lotto at Betfred added: “The partnership with Gaming Corps gives us the opportunity to introduce a vertical that feels a little different from the more familiar casino experience. Instant Blitz has strong appeal in that respect, particularly for a more casual Lotto audience looking for something quick, accessible and easy to engage with, while still sitting naturally within the wider Betfred lineup. We are very pleased to be bringing it on board”
Dingnews.com 21/05/2026