When users place sports bets, they will be offered the opportunity to enter a progressive jackpot prize draw, with winners selected at random from the entrants.
Players in the UK, Netherlands, Sweden and Ontario are now able to use the Jackpot365 product with their sports betting slips, while the in-house built product is also due to launch in Michigan and Brazil in the near future.
Progressive jackpots
The progressive element of the jackpot means that the prizes themselves are constantly changing depending on how much is put in by players.
According to the operator, the RTP of the jackpot product is theoretically around 85%, as that is the amount of each stake that is automatically added to the jackpot prize pool and prize reserve.
The product has been available via bet365’s casino offering since late 2025, and players have so far won nearly £50m from over 112,000 jackpot wins.
This means that the average prize paid out to players is around £446.
Since Jackpot365 was launched for bet slips, 832 jackpots have been won by sports bettors, totalling £259,000 and marking an average pay out of just over £311.
A spokesperson for the operator has called Jackpot365 a “wonderful addition” to the sports betting platform, adding: “Designed and built in-house at bet365, this innovative product offering adds an extra layer of excitement and value to every visit to bet365.”
Buying in
The buy-in process is a little different for users placing sports bets compared to those playing casino games.
When accessed via the casino platform, the opt-in button adds £0.10 with every hand, spin or round played, on top of the basic stake.
When bettors add an entry to the prize draws with their sports betting slips, however, the fee is an additional £0.50 on top of their basic stake.
The increased expense is balanced by a proportional higher likelihood of winning a jackpot.
This difference in strategy is logical given that a sports bet resolves over a longer period of time than an individual casino game round, and therefore an average sports betting session will tend to contain fewer opportunities to opt in than an average casino gaming session.
Cross-selling
Margins have been made tighter for all remote betting and gaming operations in the UK since the implementation of new tax rates this spring, first announced in the government’s autumn budget.
Remote gaming duty rose from 21% to 40% at that time, the highest of all UK gambling-related tax rates.
Tactics and products such as these, which incorporate casino-type mechanics within sports betting, are perhaps setting an example for how to mitigate against that tight fiscal handicap.
Bradley Allen, a senior analyst at Eilers & Krejcik Gaming, suggested that this addition from bet365 “might be a genius feature”.
Dingnews.com 09/06/2026