Intelitics, the marketing intelligence platform purpose-built for iGaming, sports betting, and real-money platforms, today announced the launch of Actionable Intelligence, a generative AI reporting feature that lets marketing teams create custom data visualisations on demand by asking questions in plain language.
The feature builds on the platform’s existing reporting tools, which marketing teams use to track partner performance, campaign ROI, and acquisition metrics. Actionable Intelligence lets those teams query the same data directly and receive a visualisation in response, without commissioning a new report or writing code.
Operators can compare partner performance by traffic source, drill into an individual campaign, or break down player value by acquisition channel. Each visualisation is generated from the customer’s own Intelitics data and requires no SQL or technical expertise. Where a visualisation proves useful, Intelitics’ customer support team can add it to the customer’s standard dashboard as a permanent report.
“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”
Actionable Intelligence is built on generative AI and designed for iGaming and affiliate marketing reporting. It interprets terms such as partners, offers, traffic sources, player value, acquisition channels, GGR, and NGR without requiring users to translate them into technical queries first.
The feature operates within each customer’s individual Intelitics environment. According to the company, customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and every visualisation is generated only from that customer’s own data. Intelitics says the design is intended to let operators in regulated markets use AI-powered reporting while meeting their data governance and licensing requirements.
Actionable Intelligence is available to Intelitics customers. To learn more or request a demo, visit www.intelitics.com.
Dingnews.com 29/06/2026