Media Troopers, the leading digital and customer acquisition group, has announced strong seasonal growth in its campaign performance and affiliate earnings driven by both the NBA postseason and FIFA World Cup, with increases across the board, including traffic, player registrations, first-time depositors, and affiliate revenue.
Media Troopers’ campaigns are highly focused on helping operators market themselves to new wagering audiences, ensuring the longevity of their brands while aligning with current wagering trends. In this case, campaigns were aligned with major sporting events, including the NBA Finals (June 3 to June 13) and the World Cup (June 11 to July 19), which pushed Media Troopers’ operator campaigns to the next level.
Media Troopers can say that so far in 2026, the company has gained more than 100 thousand new depositing customers, an increase of 60% compared to the previous year. In January, Media Troopers also recorded a surge in bets driven mainly by the Super Bowl.
Throughout Media Troopers’ NBA campaigns, high betting interest was recorded across game winners, spreads, totals, player props, futures, and live betting. The NBA season also helped drive bettor engagement, with Media Troopers recording a 120% spike in betting activity compared to the previous year.
The World Cup attracted global betting interest, which helped Media Troopers’ campaigns reach a wider audience. Betting engagement also increased through loyalty to national teams, a refreshed tournament structure that included 48 teams across 104 matches, and individual match-day betting, with recorded betting activity rising 80% compared to last year, when no tournament was taking place.
The World Cup is on another scale, bringing in over 5 billion media engagements and an estimated $50 billion in sportsbook revenue.
“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”
Dingnews.com 16/07/2026