United Kingdom
Peter & Sons Strengthens UK Presence Through Hollywoodbets Partnership
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Barcelona Innovative iGaming studio Peter & Sons has strengthened its position in the UK after signing a new partnership agreement with Hollywoodbets UK, the British arm of one of South Africa’s leading betting and gaming brands.
Hollywoodbets has built a strong reputation across betting and gaming, with deep roots in South Africa and a growing international presence. The operator has been active in the UK since 2019 under a UK Gambling Commission licence, offering sportsbook, online casino, live casino, horse racing and virtual sports to a broad player base.
 
The partnership will see Peter & Sons titles go live with Hollywoodbets UK, further expanding the studio’s reach in one of the world’s most established regulated gaming markets. The agreement also represents an important step in the studio’s wider growth journey, building a stronger connection with the Hollywoodbets brand ahead of Peter & Sons’ planned expansion into South Africa.
 
Renowned for its catalogue of art-driven slot titles, distinctive characters and meticulously crafted game worlds, Peter & Sons continues to build momentum across regulated jurisdictions worldwide. By joining forces with Hollywoodbets UK, the studio brings its bold visual identity, memorable mechanics and unmistakable storytelling approach to an operator with strong heritage, international ambition and a growing casino content offering.
 
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Hollywoodbets is a brand with real presence, strong roots and a clear international growth story, so we are very pleased to begin this partnership through the UK market. The UK remains an important regulated territory for Peter & Sons, and this collaboration allows us to bring our games to another respected operator while also building a valuable connection ahead of our planned move into South Africa.”
 
Don Barker, Head of Operations UK at Hollywoodbets, added: “We're pleased to add Peter & Sons to our UK casino offering as we continue to expand the range of games available to our players. Their portfolio brings a good mix of unique themes, strong game design, and proven mechanics, making them a valuable addition to our existing content. We look forward to working with them”
 
Dingnews.com 23/07/2026
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