"We are excited to reconnect with global lottery leaders at WLS 2026 for the first time as a pure-play lottery business and share how Brightstar's strategic investments in lottery-focused technology, data-driven insights, and enhanced player experiences are leading the way to 'What's Next' for the lottery industry," said Marco Tasso, Brightstar Executive Vice President and Chief Operating Officer, Global Lottery. "Lotteries around the world are navigating changing player expectations, experiencing digital transformation, and balancing sustainable development. We look forward to showcasing our innovative solutions designed to help lotteries adapt, evolve, and deliver long-term value for players and communities."
WLS attendees who visit Brightstar's booth can explore how Brightstar is helping to modernize lottery's next chapter:
Games that Connect with Every Kind of Player: Brightstar will showcase its evolving portfolio of omnichannel content and digital engagement offerings that provide players with connected experiences through retail and digital channels. Brightstar will debut its groundbreaking new category for iLottery, eDraw Plus™, that maintains the trusted foundation of traditional draw products while introducing story-driven games, on-demand draws, and immersive experiences designed for today's digital players. . Attendees can also explore Brightstar's portfolio of licensed omnichannel content with iconic brands including Wheel of Fortune, Ghostbusters™, and Rubiks™, as well licensed brands for Instants games including Pan Am™. Brightstar's patented draw games and instant ticket innovations will also be featured in this area of the booth.
Drive Retail Growth: Brightstar will demonstrate a range of retail products and services designed to simplify and enhance retail experiences for lotteries, retailers, and their players. Visitors can learn how Brightstar utilizes artificial intelligence (AI)-powered tools to support efficient sales and retail team operations. Featured products include a full suite of retail terminals including Retailer Lens, a new device designed with versatility in mind for ticket, barcode, QR code, and mobile content scanning.
Accelerate Insights: Visitors will discover how Brightstar is leveraging AI, advanced analytics, and automation to help lotteries uncover valuable insights, create more engaging player experiences, and improve efficiency amongst lottery teams for better operation. Featured innovations in this area of the booth include Brightstar's Agentic Reporting Assistant made to simplify interaction with lottery data, and Game Planner, an AI-powered tool created to enhance and facilitate instant-game planning and forecasting.
Elevate Every Play: Showcased in this area will be Brightstar's latest retail solutions designed to bridge physical and digital channels for lotteries, providing players with a more personalized and convenient experience. Attendees can also discover how Brightstar enhances convenience and engagement through innovations such as mobile-enabled game discovery, self-service claims, and paperless instant ticket concepts.
Brightstar leaders will also participate in WLS 2026 speaking events, including:
Tuesday, November 10
Brightstar's Platinum Contributor Session will be presented by Wendy Montgomery, Brightstar Senior Vice President Global Marketing, Insights and Sales Development.
Wednesday, November 11
Brightstar will be represented at the Platinum Contributors Panel Session by Marco Tasso, Brightstar Executive Vice President and Chief Operating Officer Global Lottery.
Dingnews.com 02/11/2026