The all-cash deal values WHOW Games at €55m, with the potential for an additional €10m in earn-out payments contingent on performance targets over the next two years.
DoubleDown will fund the acquisition through existing cash reserves and expects to close it in Q3 2025.
The move marks DoubleDown’s most significant step yet into Europe’s social casino space, particularly the German market, where WHOW Games has established a strong presence through proprietary titles like MyJackpot and Lounge777, as well as branded offerings such as Merkur24 via strategic licensing partnerships.
“Leveraging our combined operational expertise and enhanced scale, we aim to unlock valuable synergies,” said In Keuk Kim, CEO of DoubleDown Interactive.
“We are delighted to welcome the WHOW Games team to DoubleDown and look forward to working collaboratively to drive growth.”
A new chapter for WHOW
Founded in 2014, WHOW Games generated unaudited revenue of €41.8m in 2024.
The company’s CEO, Giovanni Valerio Valeriota, expressed optimism about the new chapter under DoubleDown.
“Their deep expertise in gaming makes them a natural fit for WHOW Games, and we believe this partnership will accelerate our growth and innovation,” Valeriota said.
“I would like to express our sincere gratitude to Azerion, whose support and strategic guidance during our time together has been instrumental in shaping WHOW Games into the strong and dynamic company it is today.”
DoubleDown said the acquisition comes as Europe’s social casino market continues to grow, bucking a broader trend globally as the vertical reaches maturity elsewhere, according to research from Eilers & Krejcik Gaming.
For DoubleDown, best known for its flagship DoubleDown Casino, the deal offers opportunities to cross-leverage marketing capabilities, game development resources, and operational expertise.
The company also operates real-money iGaming brands in Western Europe through its subsidiary SuprNation, which it acquired in 2023.
Last year, DoubleDown signalled its interest in pursuing future mergers and acquisitions, highlighting the company’s ongoing growth.
Dingnews.com 11/07/2025